School counselor caseloads are generally 2-4 times higher than recommended by the American School Counseling Association.
ASCA
While colleges become increasingly selective and tuition costs continue to rise, finding the right college fit is a time-consuming but worthwhile journey. The past decade has brought drastic changes to the college admissions scene, often leaving families struggling to know how to make appropriate choices that will most benefit their student. A college education will be one of your biggest investments- use of a personalized service allows you to cut through the mailboxes full of advertising and find the best college for you, saving both time and money in the long run.
An admissions consultant offers current first-hand knowledge of admissions practices and trends. As opposed to school counselors, whose caseloads are overburdened and whose jobs involve providing a variety of services, admissions consultants generally have low caseloads and are devoted only to providing services related to college admissions process.
Only 37% of first time college freshman will receive a degree within four years
Education Trust

While getting accepted to college may be difficult, it is even more challenging to graduate from college. According to the education trust, only 37% of first time college freshman will receive a degree within four years, with just 63% completing a degree program within 6 years. These dismal rates correspond to the fact that students often make hasty decisions when it comes to choosing a college. Additionally, many enter college ill-prepared to face the level of responsibility and discipline required to be successful. A college admissions consultant works with students in not only finding the right fit in a school, but also in developing college readiness skills.
Transitions are both exciting and anxious times. Many students are overwhelmed as the time for them to move on to the next phase of life looms ahead. It is not uncommon for students to avoid the college application process altogether in hopes that it will disappear. This can lead to stressful family situations when parents are trying to help get the process moving. Having an outside resource removes the burden of responsibility from the parents and moves it toward the student with less emotional ties involved.
College graduates will earn on average over a million dollars more in their lifetime than high school graduates.
US Dept. of Education
Working one-on-one with a college admission consultant through the college preparation and application process presents a tremendous opportunity for increasing self-awareness, resulting in personal maturity and growth. Students not only get accepted to college, they develop life skills that allow them to tackle the college experience with confidence.